Google has announced that from April 13th the service, Goo.gl will not function anymore and you should switch to a different ULR shortening service. The service was launched back in 2009. The URL shortener was launched for Google’s FeedBurner and the Toolbar, but neither of those exists now.
The Company wants to focus on Firebase Dynamic Links with the latest announcement meant to “refocus” the company’s efforts. In a blog post on Friday, Michael Hermanto, Software Engineer, Firebase, said, “Many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop web pages to apps, mobile devices, home assistants, and more.”
This doesn’t mean that URLs already shortened with Google’s service won’t work after April 13th. Goo.gl URLs will be working in the future as well but Google just simply doesn’t allow you to make new shortened web addresses. Google noted that “all links will continue to redirect to the intended destination” even after the shutdown, while users will also be able to export link information from the console. Also, developer projects that have not accessed URL Shortener APIs before will not be able to create short links with the service from May 30, 2018.
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URL shorteners have had their share of problems, including concerns that hackers are using them to hide links to malicious software. That’s led shortened URLs to be banned on some websites.