Micromax recently launched “Ayurveda Series” air conditioners starting at Rs 22,990. With this launch Micromax is all set to send tremors in air condition segment market. In the next 12 months, the company aims to capture 5% market share of the Indian AC market, establishing itself as a serious player in the category.

Micromax Air Conditioner Features

The new air conditioners comes with goodness of neem. Micromax claims that the new line-up is said to provide anti-bacterial & anti-allergen properties through the neem filter. It is specially designed for the diverse Indian weather conditions and curb the bad air quality. Powered by the R32 eco-friendly refrigerant and has much lower ozone-depleting & global warming potential than some other refrigerants used in the market made of 100% copper.

All those worried about high power bills then Micromax has also introduced inverter models. The inverter models save more power which provides low noise operations.

Micromax Air Conditioner Specifications

With a starting price of Rs 22,990, the new AC has 3 start energy rating. The AC’s will be split type and have 1.5 ton capacity. Micromax is also giving three years warranty on the compressor. It has 3-in-1 filter with Hydrophilic evaporator.

Other specifications include, 30 ft air flow and remote with a luminous button. We aren’t sure if it has support for Wi-Fi but adding this feature will be boon for consumers.

Summer is ahead and Micromax is set to penetrate the market with a strong distribution channel spread across the length & breadth of the country.

What do you think of Ayurveda features? Is the feature powerful enough to compel consumers buy it? Let us know in the comments

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