WhatsApp is one of the most of the most popular internet messaging apps in the world. While there are numerous other substitutes for the service, the Facebook-owned internet messaging platform keeps growing. Even though we have complete freedom to choose any platform that we want to communicate with our friends and family, there’s no other platform available that fulfills our needs like WhatsApp does. Now, WhatsApp has reached another milestone. As suggested by the figures, the platform now has 1.5 billion monthly active users as per its Q4 of 2017 financials.
WhatsApp hits 1.5 billion users in Q4 2017
Facebook-owned instant messaging service WhatsApp has hit 1.5 billion monthly active users. According to the announcement, made by Facebook CEO Mark Zuckerberg, WhatsApp users send more than 60 billion messages every day. These new numbers indicate a rise of 0.2 billion users from July 2017.In the post, Zuckerberg also took a dig at Snapchat, saying that both Instagram and WhatsApp are the two most popular story-sharing platforms. Instagram stands in the first position, with WhatsApp in second place.
Even though Facebook blatantly copies Snapchat in the Stories department, Instagram and WhatsApp Stories are one of the most popular ones for users. WhatsApp and Instagram both feature roughly 300 million daily active users each. Snapchat, on the other hand, features only 178 million daily active users. It’s quite a mark for Facebook to reach such a number even though the feature was copied from the initiator.
Facebook acquired WhatsApp on February 19, 2014 for $19 billion. Since then, Facebook has introduced numerous new features on the platform to make it perform better than competitors like Snapchat and Telegram. The social media giant recently launched a WhatsApp for Business app to help enterprises connect with consumers via instant messenger. Facebook still has plans to bring even more new features to WhatsApp, such as group video calls, sticker packs, more power to group admins, and more.
The Facebook is definitely ruling the internet messaging market. Facebook Messenger is a great platform as well, connecting Facebook friends and more on a single platform. There will be more to the story, so be sure to stay tuned in for more.