The WhatsApp Business app has finally been launched in India on Google Play Store. The app is meant for users who want to interact with customers efficiently.  Users who do not want to use WhatsApp Business are not required to download the new app. Both the versions of WhatsApp will be available on Play Store.

The app is very similar to existing WhatsApp. The app logo will have letter “B” in it and named as “WA Business”, So users can easily distinguish between a normal and business WhatsApp. Let’s see how you can get a WhatsApp Business account set right away.

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Practically anyone can download the new WhatsApp Business app. Users need to have a legitimate mobile number for registration. Do remember that the same mobile number cannot be registered for a regular WhatsApp account and a WhatsApp Business account at the same time. Also, you can migrate your number from regular WhatsApp to WhatsApp Business, but the vice versa is not allowed.

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WhatsApp Business Registration

The process is exactly same as regular WhatsApp registration. However certain extra instructions have been mentioned.

  • Download and install the app from play store.
  • Open the app and give necessary permissions.
  • Now, enter your mobile number and wait for the OTP, verify it when you receive.
  • If your number is already registered on WhatsApp then it will prompt you for migration. Press OK and the let app set up.
  • Important: Now enter your business name. This name cannot be changed once you finish the registration process, so enter it carefully.
  • Done!

WhatsApp Business features

All the features in this app are inherited from regular WhatsApp. The UI has a color steel grey for its distinguished look. The chat interface, media sharing and other settings are also similar. So what’s new in WhatsApp Business? There is a Business Setting which we will be mentioning now. It can be accessed from WhatsApp Settings->Business Settings.

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WhatsApp Business Settings

Profile

This new app also allows you to add more information to your business profile. You can add your business location, business category, description, working hours, Email and websites. This means any customer who has your number can get a brief idea what your business is about. You can even pinpoint your location on map for accurate business location.

 

Statistics

Similar to regular WhatsApp, here you get all the statistics about your account. It indicates total sent messages, total received messages, total messages read/delivered and much more.

Messaging Tools

It consists of Away messages, Greeting  message and Quick replies. Let’s see in detail how you can use this feature.

Away Message

These messages are automatically sent by WhatsApp to your customers when you cannot address them at that moment. You can set a default message like “Currently we cannot respond, stay tuned”. So if someone messages you then this default message will be sent to them. Important: Away messages work only when your phone has an active internet connection. You have option to enable or disable this feature.

WhatsApp Business also allows you to set away messages at a particular time. Say at night, customers may message you but you are asleep.

 

Greeting Message

Want to welcome your first time customers but too lazy to type? Greeting message is here to the rescue. Greeting messages can be set if a new customer messages you the first time or after 14 days of no activity. You can set your own greeting message so you don’t need to type it every time. Important: These messages are sent only when your phone is connected to active internet connection.

 

 

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Greeting Message

Quick Replies

We really loved this feature and this tool will definitely help you boost the business. Its a good habit to always thank our customers, but sending same thanks message every time does sound boring. Quick Replies allows you set create keyboard shortcuts for frequently sent messages.

To create a new Quick Reply, tap the + button and enter the message and shortcut. Great! now you don’t have to type long sentences every now and then.

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Quick Replies

We mentioned all the features of Business WhatsApp and how to use it. Now,let us do a quick Q&A.

Q)How can WhatsApp Business accounts contact you on WhatsApp Messenger?A)WhatsApp Business allows companies to create a customer contact list or upload it from cloud accounts.

Q)Can you block WhatsApp Business accounts from contacting you?

A)Yes, WhatsApp Business accounts can be blocked or marked as spam. Users can simply open the WhatsApp Business chat from the account they wish to block

 Q)How can you verify a legitimate WhatsApp Business account?

A)WhatsApp Business accounts that have been verified by WhatsApp will display a Green checkmark badge in their profiles. If WhatsApp has confirmed that the phone number provided by the business in its profile is correct, the account is deemed as ‘Confirmed’.

What do you feel about WhatsApp Business? What features you want to see in future updates? Let us know in the comments.

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