Have you ever dreamed of creating your own augmented-reality dancing hot dog? Well, dream no more, because now you can, thanks to Snapchat Lens Studio.
Today, Snap Inc released a standalone app called Lens Studio which helps users create their own augmented reality lenses. The app resembles the internal tool used by Snapchat’s employees to create lenses which millions of people use on a daily basis. It’s clear here that Snapchat is serious about its face filters and isn’t releasing any half-baked tool. The Lens Studio tool has a feature-packed interface which can be used to create both 2D and 3D augmented reality lenses.
This isn’t just to enable hobbyists, as you might have surmised. Snap sees this as a business play — companies should have an even easier time whipping up AR advertising. It’s also an acknowledgment that Snapchat has had trouble growing as a closed platform. While it’s not guaranteed that opening World Lenses to everyone will put Instagram on notice, it could foster a community spirit that keeps Snapchat fans coming back.
Currently, the company is only allowing users to create what it calls “World Lenses” which use the rear camera to place augmented reality objects in the field of view. The company has also said that in the future regular users might also be allowed to create the face filters, but has not revealed a definite timeline for the same. If you want to try your hand at creating Snapchat Lenses, you can head over to the link and download the Lens Studio app. The app is available for both macOS and Windows 10 and if you do create your own lens, remember to share it with us.
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